Louis Vuitton Malletier 路易威登 

  • 公司性质:上市公司 Public Company

  • 创始人 Founder: Louis Vuitton

  • 创立时间/ 地点 Founded: 1854, Rue Neuve des Capucines in Paris,France

  • 总部 Headquarter: Paris, France

  • 母公司:LVMH Moet Hennessy Louis Vuitton 路威酩轩集团

  • 品牌标志

Louis Vuitton

Louis Vuitton Malletier — commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly Anglicized as /ˈluːiː viːˈtɒn/), or shortened to LV — is a French fashion house founded in 1854. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses,  and books. 

Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its products through small boutiques in high-end department stores, and through the e-commerce section of its website.

·Louis Vuitton (August 4, 1821 – February 27, 1892), eponymous founder of the company, was born in the department of Jura, France.

·The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris.

·In 1867, the company participated in the universal exhibition in Paris.

·By 1885, the company opened its first store in London,Englandon Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, the Damier Canvas pattern was created by Louis Vuitton, bearing a logo that reads "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.

·In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese and Oriental designs in the late Victorian era. The patents later proved to be successful in stopping counterfeiting.

·By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time.

·In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.

·During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France.

·During 1945 to 2000, Louis Vuitton incorporated its leather into most of its products, ranging from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram Canvas in 1959 to make it more supple, allowing it to be used for purses, bags, and wallets.

·Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei,Taiwanin 1983 and Seoul,South Koreain 1984. In the following year, 1985, the Epi leather line was introduced.

·1987 saw the creation of LVMH. Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods conglomerate.

·By 1989, Louis Vuitton came to operate 130 stores worldwide. Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, his brand opened its first Chinese location at the Palace Hotel in Beijing.

·After introducing its pen collection in 1997, Louis Vuitton made Marc Jacobs alongside Jae its Art Directors the following year in 1998. In March of the following year, they designed and introduced the company's first "prêt-à-porter" ready-to-wear line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton  City Guide.

·In 2002, the Tambour watch collection was introduced. During this year, the LV building in Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows sceneography.

·In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New  York City (on Fifth Avenue), São Paulo, Mexico City, Cancun and Johannesburg. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by the American Architect Eric Carlson (reputed to be the largest and most successful LV store in the world).

·In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel.

·On 17 September 2011, Louis Vuitton opened it's very first Island Maison (island mansion) in Singapore, the first 'maison' to be opened in South-east Asia, and Jordi Constans was announced as new CEO for the company, replacing Yves Carcelle. Constans is originally from Barcelona,Spain.





For more information, see also www.louisvuitton.com